UX Design

Blueneer

In short

Blueneer decided that it was time to rebrand and replace their outdated look with a fresh design that matched their ambitions.

Blueneer is the Brisbane-based building company on its way to becoming one of the leading construction companies, fulfilling their customers dream of a custom build home.


What we've done

1. Rebranding

2. UX Design

3. Landing page Design & Optimization

4. Digital Marketing

5. Content Creation

6. SEO Strategy

In Detail

Blueneer needed help with rebranding, web design and raising brand awareness. They had short “startup” deadlines and had experienced lackluster results from other design companies.

The homepage concept was built around the idea of instantly giving a strong and quick impression about the brand identity. That included introducing the customers to the simplistic brand tonality itself.

The UX strategy was driven by the goal of opening a conversation with customers and hooking them onto the brand. The website concept consists of a modular system to remain flexible for future iterations.

Outcome

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Blueneer team, we have compiled a new product page structure and packed that in a nice cover .